“There have been many positive improvements in Downtown Pittsfield during the past several years and the DPI board and committees have an aggressive strategic plan to carry the organization through 2015. I am encouraged by their commitment and tenacity and eager to start working with the stakeholders to accomplish the stated goals.” – Pamela M. Tobin

Pamela M. Tobin’s Bio

Pamela Tobin is a success-driven visionary and award-winning leader with nearly 30 years proven strategic planning, marketing, programming, fiscal management, and community and government relations’ experience in both the public and private sectors. She is an entrepreneurial strategic thinker, project manager, and consensus builder involved in the development and launching of numerous signature programs and initiatives. Experienced in collaborating with C-level executives, elected officials, community and educational leaders to develop strategic plans translating an organization’s mission into results defining initiatives.

As Principal of Tobin Consulting she assisted organizations in achieving their mission and priorities as established by their respective Board of Directors.  Pamela provides leadership in formulating priorities and objectives and plays both a lead and supportive role in representing an organization in its initiatives with various levels of government. 

Pamela M. Tobin served as the executive director of the Downtown Albany Business Improvement District (BID), for 13 years since its founding in 1996. Her vision and vitality contributed significantly to downtownAlbany’s renaissance, which is reflected in the one billion dollar investment of new office buildings, development projects and infrastructure improvements within the District.  She was the catalyst for creating downtown’s entertainment corridor resulting in a $5.2 million dollar project creating 150 new jobs a multi-million dollar restoration of the historic Palace Theatre that illuminate downtown’s vibrant cultural, social and economic scene.

Pamela led the initiation and execution of the District’s $1.5 million comprehensive wayfinding signage and directional system, collaborating with city, state and federal government in securing $400,000.

She engineered and implemented programming initiatives that celebrated the public parks and spaces in downtown including At the Park, a weekly entertainment series designed to bring worker’s out of their offices at lunch time; a weekly Farmer’s Market encouraging residents, employees and visitors to enjoy fresh farm goods, flowers and plants; and she championed and coordinated with regional artists and organizations on an annual Sculpture in the Streets public art exhibition designed as a walking tour commemorating artistic expression in public places and creating a sense of place.

Additional Pamela led the creative process and launch of downtown Albany’s brand identity campaign – “Downtown Albany: Worth Discovering Since 1609,” which received an American Marketing Association Mark of Excellence Award.  Restaurant Week, which was the first major promotion launched under the brand, had drawn approximately 100,000 diners into downtown with an economic impact of $2M.  This signature event has been duplicated in downtowns both locally and nationally.  The successful event was recognized with the AMA Mark of Excellence Award in 2007.

Pamela was named one of the Albany-Colonie Regional Chamber of Commerce’s 2005 “Women of Excellence” and a graduate of The Chamber’s 2004 Capital Leadership Class and 2009 Entrepreneurial Boot Camp.  Pamela currently serves on the boards of The Arts Center of the Capital Region and Colonie Youth Center, and has served on the International Downtown Association, International Council of Shopping Centers, Capital District Transportation Committee’s Quality Region Task Force, Albany Convention & Visitor’s Bureau and the American Heart Association Go Red for Women.

Contact Pam by phone or email:
(413) 443-6501 ext. 25 or ptobin@downtownpittsfield.com