Pittsfield Glow Up! Business Improvement Grants

Downtown Pittsfield, Inc. (DPI) and the Pittsfield Economic Revitalization Corporation (PERC) have announced the first round of Glow Up! Grant recipients in the city of Pittsfield. The following businesses and property owners have been awarded grant funding for signs, painting, lighting, and improvements to their entryways: Berkshire Aesthetic Medicine, Berkshire Fitness & Wellness Center, Brooklyn’s Best, Deidre’s Special Day, Marketplace Cafe, Pampered Pup Dog Day Spa, South Street Pizza House, Spirited Shears, Steven Valenti – as property owner of 155 North Street – Paul Aronofsky, as property owner of 417 North Street, Paul Aronofsky – as property owner of 344 North Street, and Ann Deneault & Francis Smith – as property owners 324 North Street.

Downtown Pittsfield, Inc. and the Pittsfield Economic Revitalization Corporation are co-facilitating The Pittsfield Glow Up! Business Improvement Grant Program made possible by the American Rescue Plan Act (ARPA). The program’s purpose is to provide grants of up to $10,000 to eligible businesses affected by COVID-19 within ARPA’s disproportionately impacted district of Pittsfield.

Grant recipients were selected using a grading system that ranked their responses on how COVID-19 impacted their business, on the details of the projects to be funded by the grant, and on the impact the projects would make on their space, keeping in the spirit of “Glowing Up” our community.

“Downtown Pittsfield, Inc., PERC, and the Glow Up! Business Improvement Grant Selection Committee appreciated the opportunity to consider so many applications,” says Rebecca Brien, Managing Director of Downtown Pittsfield, Inc. “We are excited to be able to disperse a total of $100,000 in ARPA grants to twelve businesses. The number of deserving requests speaks to the overwhelming need for these types of grant opportunities in our community. We are encouraged that we will be able to offer a second round of Glow Up! Grants this fall, as it is vitally important for us to support the time, effort, and commitment our business community makes to our city.”

Any grant-related questions may be directed to Rebecca Brien, Managing Director of Downtown Pittsfield, Inc., at 413-443-6501 or [email protected]

Pittsfield Glow Up! Business Improvement Grant Program (Applications are now closed)

The Pittsfield Glow Up! Business Improvement Grant Program is made possible by the American Rescue Plan Act and is facilitated by Downtown Pittsfield, Inc. (DPI) and the Pittsfield Economic Revitalization Corporation (PERC). Its purpose is to provide grants of up to $10,000 to eligible businesses affected by COVID-19 within ARPA’s disproportionately impacted district of Pittsfield. The grant funds are for physical improvements that will enhance the experience of foot traffic and create a visual vibrancy in the district.

Small businesses owned by low- to moderate-income individuals, women, minorities, immigrants, non-native English speakers, U.S. military veterans, disabled individuals, and members of the LGBTQ+ community are encouraged to apply.

See the map for the disproportionately impacted district of Pittsfield. Businesses that fall within any of the three highlighted areas on the map are included: 9001 – Downtown, 9002 – Morningside, and 9006 – Westside.

Eligibility Requirements

Located in the disproportionately impacted district of Pittsfield, MA
For-profit business
In operation since January 2021
Permissions granted by landlord or property owner
Good standing with state and city
- Current on taxes
- Have valid state licenses and local permits
- Have no legal judgments or ligation involving the state or city
- Have no unresolved non-compliance status for previous assistance

Eligible Uses of Grant Funding

Painting (interior and exterior)
Signage (building or blade)
Lighting Improvements (exterior or window)
Flooring Replacement
Entryway Upgrades
Windows (replacement, washing)
Awnings (new or replacements)
Accessibility Improvements
Select Interior Improvements or Repairs (Note that furniture, fixtures, and equipment are not eligible)

Details of Grant Funding

Grant administered by reimbursement or two-party check
Invoices submitted for payment must be dated after the grant agreement date
Must comply with zoning regulations and ordinances
Must be aligned with the city’s design guidelines for storefront improvements
Grant must be used within 6 months of being awarded

Business Exclusion

Funds from this program may not be used for:

General Promotion
Franchises
Real Estate
Cannabis-related business
Liquor Stores
Weapons or Firearms Dealers
Professional Sports Teams
Privately owned recreation facilities
Acquisition of land or property

Application Procedure

First round application of intent due by Tuesday, February 28, 2023 at 11:59 pm. To include:
- Description of proposed improvements
- Photos of the existing façade
- Narrative of COVID-19 impact on business
DPI to review initial application of intent for complete information, general eligibility, and scope
PERC to administer program by confirming eligibility and approving simple applications
Expanded application will be required to include:
- Proposed styles for improvements such as lighting and/or signage and color scheme
- Cost and identification of all required permits, including documentation of permits which have already been received
- Total cost estimates from a licensed contractor. Design costs and permit fees may be included.
- A schedule for the proposed work to be completed.
During the application review process, the City of Pittsfield will verify that all municipal fees and real estate taxes are paid up to date.
All proposed work must be reviewed and approved by the program design review committee. Funds awarded for projects not commencing within six months of the date of award may be reallocated to other projects.