1Berkshire is a membership-sustained coalition dedicated to economic development and destination marketing

At 1Berkshire, we understand that our unique Berkshire County is shaped by hills and lakes. By music, dance, and theater. By art, literature, and history. Our region is textured by farmers, entrepreneurs, and technicians. It is made rich by those who were born here, those who have visited or moved here, and those who have returned here. Our profound sense of place defines The Berkshires brand, and 1Berkshire is the steward of this brand.

Our purpose is to simultaneously preserve, position, and promote Berkshire County’s unique sense of place in order to cultivate businesses, attract visitors, and engage residents who contribute to the vitality and strength of our region.